At the Environmental Media Association, we believe everyone is an environmentalist in their own way. There’s no one specific way to care or get involved, which is why we love sharing different approaches to environmentalism. From artists to athletes to everything in between, your journey is unique and deserves to be celebrated. That’s why we’re diving into a world not often associated with sustainability. Meet Kristina Makushenko, a four-time World Champion in artistic swimming, who uses her massive social media reach and unique talents to raise awareness of ocean conservation. Read our interview with Kristina to learn how she #DancesForTheOcean.
Fans at Lorde’s DC show in October 2025 were greeted at the doors with the option to complete a survey on recycling and sustainable fashion in exchange for a chance to win merchandise in a lottery. As a graduate student in public health, I feel compelled to complete every survey I come across, so I filled it out while my friends waited in line at the bar. The survey included questions on the frequency of fast fashion purchases, concerns about climate change, and beliefs about recycling and disposable items.
One look at Domitila Barros’ engaging Instagram page and you can see why she caught EMA’s eye. Leading with hope, education, and action, Domitila is inspiring millions. Similar to our messaging, Domitila is all about bringing people into the environmental cause. That’s why it was such a pleasure to get the chance to chat with this incredible environmental leader.
James Cameron’s sci-fi fantasy series “Avatar” is a visual marvel and a storytelling masterpiece, carrying deep messages about colonialism, Indigenous wisdom, and connection to nature. The film is set in the mid-22nd century, when Earth is experiencing ecological collapse, and humans colonize the fictional moon, Pandora. This colonization threatens the Na’vi people, who are Indigenous to Pandora, leading to clashes between the humans and the Indigenous tribes. But it’s not only the story that supports the environment; the newly released “Avatar: Fire and Ash” earned the EMA Gold Seal for sustainable production!
The Oscar-winning world of Oz is back for its second installment. Filmed at the same time as Wicked, Wicked: For Good has all the green from part one and more. The EMA Gold Seal approved production was the first project to be greenlit under NBCUniversal’s GreenerLight program, bringing nature and sustainability to the forefront on and off screen.
At EMA, we frequently discuss sustainable production through our EMA Green Seal, but did you know that sustainability can also begin on paper? Writers play a critical role in transforming popular culture and media into a force for good. From Wall-E to The Lorax, media is at its most impactful when it’s telling an engaging story with a moral compass.
Take it from me, it’s easy to get caught up in the drama of this iconic love triangle. But here’s your reminder to watch the final few episodes with a greener perspective in mind.
Fast fashion brands use celebrity appeal to sell an image or a feeling but ultimately result in a physical product that requires human labor and planetary resources to create.
It’s critical for a variety of genres and media to include environmental storytelling, which is why we celebrate such work at our annual EMA Awards. Now, let’s take a look at the ways in which Pride and Prejudice embrace sustainability and the natural world.
