Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem
As more is uncovered and shared about the impending climate crisis, the easier it is to feel like you’re living in the first act of a disaster movie. But with the same dedication that Hollywood has given to perfecting the apocalyptic blockbuster genre, the global entertainment industry is becoming just as resolved to prevent a real-life environmental disaster from unfolding.
As studios create long-term plans to drastically reduce their carbon footprint—often with the help of specialized organizations like the Environmental Media Association (EMA) in the U.S. and albert in the U.K.—they are also taking more immediate action to inspire sustainability.